1ON1 is a streetwear brand that was established in 2011 in Los Angeles, California. It was created by Mr. Younis who is currently the CEO of the Company. Mr. Younis Grew up in a third world country and migrated to the United States at a younger age; Growing up in such a tough environment, Mr. Younis got involved in multiple sports and one of them being MMA, which the concept 1ON1 was created. He said this sport reflects directly on life as no one will get anything done for you, You must take charge and get it done yourself.
Challenge and competition were the way he believed goals were achieved. So he interpreted the process of achieving the impossible as an internal battle that have to be accomplished with a 1ON1 mindset.
On the other hand, Fashion was his passion. Besides the fact that he liked to shop and dress up fashionably to all occasions. He expressed his passion by taking clothing pieces and adding some designs to deliver the message of the culture he has created.
Now combining the two, The 1ON1 concept and his passion; The brand was created to bring a strong deep message that every ambitious individual can relate to. The journey started with with a T-shirt and the rest of the collection followed.
1ON1 has showcased a refined trend in the streetwear fashion industry. It reflects an identity, lifestyle and a vision. 1ON1 was first recognized by famous MMA celebrities around the world and now it has evolved to a lot of sports' celebrities; Basketball, Football and soccer. In other word, 1ON1 has become an official global streetwear brand as it brings a unique deep vibe to the fashion culture.
"The Concept" of 1ON1
The "1ON1" concept starts within you. It ignites "The Greatness Within" and you are the only one that can take charge of that. 1ON1 is "YOU" When you handle your business, "YOU" When you chase your goals and "YOU" when you take the extra step to accomplish your targets.
When you hit the finish line and raise your victorious arms!! you have reached "The Greatness Within" and that's "1ON1".
" Collection Variety "
The brand started with a simple t-shirt then it followed with every single fashion piece you can think of: 1ON1 today produces Tshirts, Hoodies, Joggers, Sweatpants, Windbreakers, Snapbacks, Hats, Dadhats and Beanies.